What does it mean collecting art?

• The art collector is differentiated from the casual buyer by a long-standing desire and practice to surround himself with artistic objects that define his taste and personality, as well as by the parallel action of accumulating cultural information - the support of his preoccupation with art and the objects that embody it

• The art collection is kept alive by the permanent link between the collector and his works, a link that does not fade over time, the artistic product is never "fully consumed", but on the contrary, this link tends to deepen with time, as works of art are gradually understood, always offering new interpretations and relationships, with the collector's journey of deepening the work, life and creative circumstances of the artist, as well as the different artistic trends and environments

• Thus, although often considered to be a luxury product, the work of art differs from most products in this class in that it describes an increasing marginal utility curve, in which additional consumption increases the pleasure felt by the consumer and protects him from the risk of saturation; the satisfaction felt after the purchase of the object of art exceeds the initial desire to purchase, whereas with most luxury products, the pleasure decreases when the desire is fulfilled

• In addition to the individual satisfaction that the art collector feels in relation to his works, collecting also has a social side, the association with the artistic / cultural product having the capacity to positively complete a public image of the collector and to bring him permanent public appreciation in the consciousness of his community, an effect that cannot be achieved merely through the accumulation of wealth in general.

• At the same time, reputable collectors have the ability to influence the art market, increase the search for and share of artists, and their actions are followed and reiterated by many "follower" collectors; especially in an art market where museum collections often remain frozen due to lack of acquisition funds in times of crisis, reputable collectors have taken on the role of trendsetters and demand shapers

• In addition to private collectors, corporate collections have developed, functioning as a factor of public image and positioning of the corporation, incentive and education for employees, as well as a useful store of value.

Author Collection

• Less common, it is a collection focused exclusively or almost exclusively on works by the same author or artistic family (there are, for example, in Bucharest collections focused on the works of Baba or those of Schweitzer-Cumpăna or those of Tia Peltz); it does not necessarily focus on a particular artistic technique, as a rule it mixes various techniques in which the collected artist was involved (drawing, engraving, painting, etc.).

• It is, as a rule, a collector's collection with personality, who believes strongly in the importance and destiny of an artist, less often an investment strategy, whose distinctive feature is the portfolio mix

• It can frequently be, by force of circumstance, the name given to the succession of studio production remaining in the artist's family, which keeps it for a mix of reasons, ranging from emotional and collecting concerns to financial management.

Trend / period / technique collection

• Frequently encountered, representing a light option, which leaves the collector enough freedom of movement to actively concern himself, with a collecting regularity, with the building of his collection, the collection having the prerequisites to build and develop quickly

• It is usually the first type of collection accessible and allows various reorientations, which are achieved by successive collection pruning (selling parts that become unrepresentative for the current collection orientation).

• E.g.: Baia Mare School, contemporary art, engraving and drawing, artists from Iasi, avant-garde, etc.

Collection of representative works

• The collection dedicated to museum works, considered by senior collectors as the most respectable of the collections, is the type of collection reached through the longest and most dedicated work, consisting in collecting only those works of the great heritage artists that are representative for their creation and for the history of Romanian arts.

• Such works being also the most coveted by collectors, they are accessed over time, with patience, the collection being completed in a lifetime, at the same time, being among the most important works of famous artists, their collection requires financial sacrifices.

• As a rule, the collection is built in cycles, when the collector identifies a work by one of the relevant artists, having the same theme as an existing work in the collection, but more important than it, he buys the new one and sells the redundant one.

• Some of these collections have a museum future, either being donated by collectors to important museums, or opening as private collections of public utility, becoming viewable after a limited program

• When such works or, more rarely, entire collections reach the art market, putting them up for sale is a real event.

Collection of discoveries / emerging artists

• Focus on artistically and financially unrepresentative but story-driven works, unrepresentative works or works in minor techniques by important artists, or good quality works by rarely known or as yet unreleased artists

• It is specific to the beginner collector, too little oriented or with few resourcese

• It is open to evolution to higher forms of collecting as the collector accumulates confidence, experience or resources

Portfolio collection / collection mix

• Specific to the investor, who chooses the investment mix in order to dilute the liquidity and market price trend risk specific to collections focused on a limited range of artists, but also with the aim of optimizing return performance when liquidating the portfolio

• However, it can also be found in practice in the encyclopaedic collector, with a broad taste, who uses varied / multiple criteria when putting together a collection or pure aestheticism - he buys only what he likes and values diversity.